Elevator Pitch
Poya Zone Tracking Company is proud to present new telemetric solutions with brand name of Poya Zone Tracking Company. It is the global leader in delivering the field proven GPS/GSM (GPRS+SMS) and all Satellite system for mobile Fleet for all types of sizes. The core focus of Poya Zone is continuously providing leading edge, robust tracking, and monitoring and complete remote management system for time and mission critical application. Has been successfully offering in, Middle East as well as Asia (Afghanistan) has market leadership status in all these continents. Poya Zone launched its operations in Afghanistan. Poya Zone is registered and approved from all the concern bodies in Afghanistan.
Market Positioning Chart
The Market
The market for GPS car tracking installation and maintenance services is driven by the purchase of cars and the increase in consumers’ spending – in essence, as the general economy of a country grows, more people will buy cars and more people will patronize the services of GPS car tracking installation and maintenance businesses.
GPS car tracking installation and maintenance services business responds to the increase in household spending and also increase in the volume of cars in a particular area or city. The trend of the market can be predicted without stress.
The trend in the GPS car tracking installation and maintenance line of business is that most GPS car tracking installation and maintenance companies in the bid to survive the recent global economic meltdown included additional services to their core service offerings.
Some GPS car tracking installation and maintenance companies includes services such as automobile electrical repair works, sale of auto electronic accessories and GPS car tracking installation and maintenance trainings, advisory and consulting services. It is much easier for GPS car tracking installation and maintenance companies to increase their revenues by diversifying as against increasing the scope of their market.
Risk Analysis
| Define the Risk | Risk Name | Severity | Counter Strategy | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Security | Insecurity |
|
I will choose a safe location for my business. | |||||||||
| Liquidity | Lack of cash |
|
I will secure other funding opportunities. |
Business Trends
| Impact | Trends | ||||
|---|---|---|---|---|---|
| Social | Political | Security | Technological | Economical | |
| Favourable | Yes, it favourable | Yes, it favourable | Yes, it favourable | Yes, it favourable | Yes, it favourable |
| Unfavourable | |||||
| Further Analsis | I need further analysis | I need further analysis | I need further analysis | I need further analysis | I need further analysis |
Competitive Advantages
| Compititors | Advantage | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| N/A | N/A | N/A | N/A | N/A | ||||||
| Taktaz | Yes | Yes | No | No | Yes | |||||
| Save Zone | Yes | Yes | Yes | No | Yes | |||||
| Amu | Yes | Yes | No | Yes | Yes | |||||
| Cyber Plus | Yes | Yes | Yes | Yes | Yes | |||||
| PoyaZOne | Yes | Yes | Yes | Yes | Yes | |||||
Product
Business Minimum Viable Product
| Objectives | How specifically does your minimum viable business product meet this objective? |
|---|---|
| Value: Provides consistent value to end user | We offer 4G Services |
| Pay: Prove that the economic buyer will pay something for the product placement | We test the product before the customer pay and we train the customer |
| Feedback: Creates meaningful feedback loop with customer (end user, economic buyer and champion) | We have feedback form and also we train customers |
High-level Product Specifications
Understanding the trend in the market, we have imported unique products with an added advantage over other similar products in the market. Alongside other advantages, the car which is equipped with our tracker, the car owner can know the level of fuel, they can switch the car on/off whenever they want, they can locate the car using the GPS and other technologies. In addition to the above-mentioned advantages, the price of our tracker is somehow cheaper than the competitors since we are importing it directly from the producer in China. In this way, we are offering our customers full-functional car tracker devices at a lower price than the same products.
Why the customers need your product/service
In the context of Afghanistan, there are lots f threats for ourselves and our portable assets. Nowadays, the rubbery of cars has become an unbearable problem for most Afghan who owns a car. This has been a problem from the old days, but now it has become very much. Having this problem considered, we entered the market to offer our customers a full-fledged tracker to help them track their cars minute by minute with all the details needed.
Our tracker can track the location of the car using the exact GPS. It shows the fuel level; through it, the car owner can switch the car on and off and other advantages.
Product Plan
| # | Feature/ Function | Benefit | For whom? End user, economic buyer | Hoe does it leverage your core? | Priority | Estimated resources |
|---|---|---|---|---|---|---|
| 1 | Locating the car | The car owner knows the location of car, if rubbed. | All of our customers | It is part of our core business | Yes, it is our priority | Hr, Financial, and other facilities |
| 2 | ||||||
| 3 | ||||||
| 4 |
Cost of Customer Acquisition
Being in this industry for the last 10 years working with similar companies, I have totally understood how best I can market my product and how best I have to use different marketing strategies. For the Poya Zone Car tracker, I am using different marketing strategies as following:
- Social Media: our expert team of social media is regularly posting, replying to the comments and messages of our leads and prospective customers
- Direct marketing: Alongside the social media, our marketers are regularly going to the field for making people aware of our products. During the field visit, our team has brochures, flyers, business cards, and other printed materials and distributes them among the leads.
Market Segmentation
Geographic
Demograpics
Behavioral
Psychographic
Beachhead Market
| Is the target customer well-funded & readily accessible to the sales force? | Yes |
| Do they have a compelling reason to buy? | Yes |
| Can you today, with the help of partners, deliver a whole product? | Yes |
| Is there entrenched competition that could block you? | No |
| Can you leverage this segment to another segment? | Yes |
| Can you show results in an acceptable timeframe? | Yes |
Beachhead Market Summary
Using the questions answered above, the most appropriate market for our business is the locations of Kabul where high-class people live. Knowing the target market in detail, we know the locations with high-profile people, have expensive cars and the security of their cars matters to them. In addition, during the market research we did for the past few years, we have found that another target customer for our business is offices who hire a driver. When the car is equipped with a tracker, the driver could not misuse the car for their personal purpose.
