Elevator Pitch
Face Food, As we know better it is clear for all of us that the mean part of improvement of a food business is to promote it from stable form to mobile form and Face Food is a restaurant which operates in kabul city and provides delicious local fast food and fresh juices in the area, the real form of this business is to be mobile restaurant and operate in every area of kabul city through van car for the first steps the team decided to have a physical location and after nearly 6 months the operation and management team will decide to promote it to mobile van restaurant.
Problem
As it is clear for all, nowadays we live in a pandemic era and this COVID-19 virus has gone very wold wide, therefore the main problem in this situation is the gathering of people with each other in a limited space in restaurants are strongly dangerous for the people health and Face Food team decided to deliver food for their customers through a van car and with hygienic and high-quality food products in Kabul city, customers can call through WhatsApp or Facebook or any other social media platform for given food orders to our food suppliers and the team will deliver the food to their doorsteps and also they can receive it through take away system.
The Proposed Solution
As it is clear for all, nowadays we live in a pandemic era and this COVID-19 virus has gone very wold wide, therefore the main problem in this situation is the gathering of people with each other in a limited space in restaurants are strongly dangerous for the people health and Face Food team decided to deliver food for their customers through a van car and with hygienic and high-quality food products in Kabul city, customers can call through WhatsApp or Facebook or any other social media platform for given food orders to our food suppliers and the team will deliver the food to their doorsteps and also they can receive it through take away system.
Market Positioning Chart
The Market
My business nature is very sound and clear and the favorable trend for my business is the innovation of the mobile van car and there is only one unfavorable trend in front of my business and that one thing is the deadly CORONA virus pandemic and the Face Food team has a big comittment for providing the best services and food quality products to our dear customers in an off the working space, the nature of food industry business is just to serve their customers in a good way and Face Food team hope to do so in Afghanistan, the afghan market is a more complex and competitive market in the region.
The Market
My business nature is very sound and clear and the favorable trend for my business is the innovation of the mobile van car and there is only one unfavorable trend in front of my business and that one thing is the deadly CORONA virus pandemic and the Face Food team has a big comittment for providing the best services and food quality products to our dear customers in an off the working space, the nature of food industry business is just to serve their customers in a good way and Face Food team hope to do so in Afghanistan, the afghan market is a more complex and competitive market in the region.
Risk Analysis
| Define the Risk | Risk Name | Severity | Counter Strategy | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Corona Virus Pandemic | COVID-19 |
|
Running a mobile restaurant | |||||||||
| Finding Enough Funding | Funding |
|
Increase Funding Partners, and breakdown funding risks |
Business Trends
| Impact | Trends | ||||
|---|---|---|---|---|---|
| Social | Political | Security | Technological | Economical | |
| Favourable | Good | Good | Good | Good | Good |
| Unfavourable | Good | Good | Good | Good | Good |
| Further Analsis | Positive | Positive | Positive | Positive | Positive |
Competitive Advantages
| Compititors | Advantage | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Affordable |
Innovative | Promotion | Cheap | Taste | ||||||
| Bukhara Restaurant | Yes | No | Yes | No | Yes | |||||
| Yummy Fast Food | No | Yes | No | Yes | No | |||||
| Mr.Cook Fast Food | Yes | No | Yes | Yes | Yes | |||||
| Cabana Restaurant | No | Yes | No | Yes | No | |||||
| FaceFood | Yes | Yes | Yes | Yes | Yes | |||||
Business Model Canvas
Times Fast Food
Ibrar Online Group
Sohail Burger
Distributors
Retail Partnerships
Marketing and Sales
Products research and developments
Consumer education
Branding
Product
Brand
Team
Parteners and retail network
Ingredients Innovation
Technological Innovation
Distribution Innovation
A New- Era of food enterprises
Bulk Buyers, Buying clubs, Loyalty Discounts
Online Discussion
Referral Discounts
Product Quality Hotline
Trade Shows
Social Media
Websites
Partner events
Consumers:
Families
Healthy lifestylists
Drivers
Students
Business:
Universities
Corporates
Schools
Grocery markets
Product Inputs (Ingredients)
Staff Salaries
Equipments and Facilities
Regulatory and Compliances
Products Sale
In Future:
Farnchise Fees
Implementation Plan
- Concept Finalization
- Stakeholder Mapping
- Building Team Members
- Office Setup
- Procuring the equipment
- Purchasing VAN Car
- Painting
- Maintainance of VAN
- Pilot phase
- Making Franchises
- Expansion of Business
- Marketing New Strategies with Innovations
Investment Management
investment terms
Face Food Investment Terms, My Investment terms in my business is very easy from my side because this business is my dream and with investor or without investor I will run this business in near future, my business share will be my all services and knowlege plus my expereince in food industry and restaurant running in kabul city and when I foun any fund from my side I will share it with the investor who is agree and eager to run this business with me, as I told in first of this paragraph I will share my knowlege and food industry credit which I earned these past years with the investor.
Investment managment plan
Face Food Plan for Management of the Investment,
when I receive the mentioned investment amount I will break it down for 6 months and the plan is to inject the broken down investment amount to monthly basis, when the mentioned investment amount is broken down then it will be easy to implement the food product operation, the main reason or the plan of the investment break down is to clarify the accountability for the investor and the rest of the team who is involved in this business and the investment amount must spend in a very calculated way in this business cause I don't want any corruption and fraud for it.
Breakdown the costs
Face Food Investment Terms, My Investment terms in my business is very easy from my side because this business is my dream and with investor or without investor I will run this business in near future, my business share will be my all services and knowlege plus my expereince in food industry and restaurant running in kabul city and when I foun any fund from my side I will share it with the investor who is agree and eager to run this business with me, as I told in first of this paragraph I will share my knowlege and food industry credit which I earned these past years with the investor.
The Team
Rafi Sherzad
Founder,CEO,Chief Financial Officer
Rafi Sherzad,
Is the Founder and Cheif executive and cheif financial officer of Face Food Food Truck mobile restaurant which is operating in kabul city, Rafi Sherzad graduated from Alam Faizad High school and also he is bachelor of Computer science, his specialization is in network.
Rafi Sherzad
Founder,CEO,Chief Financial Officer
Rafi Sherzad,
Is the Founder and Cheif executive and cheif financial officer of Face Food Food Truck mobile restaurant which is operating in kabul city, Rafi Sherzad graduated from Alam Faizad High school and also he is bachelor of Computer science, his specialization is in network.