Elevator Pitch
SHOUT is a Marketing firm that separately works with different business sectors like making a marketing plan, marketing strategy, marketing outsourcing, and special packages for companies who select their own marketing plan from our existing packages like social media ads, network marketing, SEO, TVC, etc.
Opportunities:
- Companies working without a strategy
- Companies not sure what their problems are
- Companies have too many competing objectives
- Companies can’t do it all
- Companies marketing is inefficient or unproductive
- More like this
Vision:
- Innovation: To continuously innovate and give back to the community.
- Integrity: To be the most inventive, effective, and honest marketing company in the industry.
- Commitment: To provide high-touch expertise to each client to ensure maximum results.
Mission:
Our mission is to provide the most effective marketing solutions in the industry, a high-touch-customer experience, deliver results and use profits to reinvest in client success, employee success, and the community.
Market focus:
Our market focus is on all types of businesses.
Company history:
Here in Afghanistan similar ideas of marketing already exist but they are not a complete marketing firm, therefore, we have decided to make a marketing firm that can provide complete solutions for all marketing needs and approaches, this marketing firm founded on trust and focused on relationships. We exist to help companies develop long-term sources of customer acquisition and revenue growth.
Market Positioning Chart
The Market
Having the knowledge of the industry, we have done the below marketing positioning by mentioning our own and the competitors' strengths and weaknesses. Awaz Man is part of the competitors that have a good team, have a good network in the industry but they lack the technical knowledge of the industry. Bright Minds Online Marketing Agency is part of the competitors that have a good understanding of the industry, have a good network but do not have the required team to make things done. Justwish.af is part of the competitors that have good access to the resources, have good knowledge but they are working traditionally, and are focusing more on direct marketing.
Risk Analysis
| Type | Risk | Sevirity | Counter Strategy | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Security | Security |
|
Shout will have its office in a place with a fewer number of security threats. | |||||||||
| HR | Not finding qualified HR |
|
We will hire junior officers and will train them. |
Business Trends
| Impact | Trends | ||||
|---|---|---|---|---|---|
| Social | Political | Security | Technological | Economical | |
| Favourable | Yes, it is favourable | Yes, it is favourable | Yes, it is favourable | Yes, it is favourable | Yes, it is favourable |
| Unfavourable | NA | NA | NA | NA | NA |
| Further Analsis | NA | NA | NA | NA | NA |
Competitive Advantages
| Compititors | Advantage | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Team | Industry Knowledge | Innovation | Network | Quality Service | ||||||
| Awaz Man | Yes | No | No | Yes | No | |||||
| Oxygen Film Studio | Yes | Yes | No | No | Yes | |||||
| Justwish.af | No | Yes | No | Yes | No | |||||
| Shout Sales and Marketing | Yes | Yes | Yes | Yes | Yes | |||||
| N/A | N/A | N/A | N/A | N/A | N/A | |||||
Product
Business Minimum Viable Product
| Objectives | How specifically does your minimum viable business product meet this objective? |
|---|---|
| Value: Provides consistent value to end user | Marketing and sales are the backbones of all private companies. Based on the results we found from our market research, there are lots of companies who know the value of our service |
| Pay: Prove that the economic buyer will pay something for the product placement | Since marketing and sales are vital activities for a private company, the firms are ready to pay us well in compensation for our products. |
| Feedback: Creates meaningful feedback loop with customer (end user, economic buyer and champion) | When we are finishing a project, we are providing our clients with a questionnaire to ask about its comments and feedback and how we can serv e them better in the future. |
High-level Product Specifications
Shout sales and marketing provides its client mainly private companies with highlighting marketing and sales services using different mediums and tools. Under our marketing and sales service, we are providing customers with offline and online marketing services based on their businesses' nature, type of customer, target audience, and their specific need for marketing and sales. When the contract is signed, firstly we are conducting an assessment of the client's business needs to the marketing and sales. Afterward, we are generating a report highlighting what has to be done under what action plan. When the action plan is approved by the client, we are going for making it implemented and achieving the finest goal of the company, increasing the number of clients, revenue, and sales amount.
Why the customers need your product/service
In the context of the private sector in Afghanistan, having a dominant marketing and sales department is crucial since the competition is high in the market. If the company wants to sell well, it has to put itself at the top of the customers' choice through using different marketing channels. On the other hand, marketing and sales are the most professional work in a company that directly shows the level of professionalism in the company, has not being done in the way it has to be.
Knowing this problem and challenge, we have come to the market to provide the companies with professional marketing and sales services.
Product Plan
| # | Feature/ Function | Benefit | For whom? End user, economic buyer | Hoe does it leverage your core? | Priority | Estimated resources |
|---|---|---|---|---|---|---|
| 1 | Professional Marketing and Sales Service | Making the businesses well-known | Private Firms | Since marketing and sales is core of our service, it would leverage our core. | Yes, it is part of our priorities based on our strategic plan | NA |
| 2 | NA | NA | NA | NA | NA | NA |
| 3 | NA | NA | NA | NA | NA | NA |
| 4 | NA | NA | NA | NA | NA | NA |
Cost of Customer Acquisition
For our marketing and promotion, we are using different mediums to reach our target customers including but not limited to startups, businesses, and other private firms in the context of Afghanistan. Starting from Facebook as the most influential social media channel to Instagram where most of the companies are exist. From Twitter to also attract the attention of the government to the businesses to LinkedIn to find business partners for our clients. Further to that, we also using offline marketing like the door to door marketing, direct marketing, network marketing for our clients. In addition to that, based on our budget we would also go for mass media marketing where we could find a poll of businesses to be served by our expert team of marketers and sales people.
Market Segmentation
Geographic
Demograpics
Behavioral
Psychographic
Beachhead Market
| Is the target customer well-funded & readily accessible to the sales force? | Yes |
| Do they have a compelling reason to buy? | Yes |
| Can you today, with the help of partners, deliver a whole product? | Yes |
| Is there entrenched competition that could block you? | No |
| Can you leverage this segment to another segment? | Yes |
| Can you show results in an acceptable timeframe? | Yes |
Beachhead Market Summary
Using the above-mentioned questions, we understand that our target customers we mean businesses are very well-reachable since most of them have a physical and online presence. On the other hand, solving the problem of sales and marketing, we are ever ready to offer our services for a poll of businesses.
