Elevator Pitch
Modern Design Advertising Company was established in 2020 aiming to cooperate with small and large companies in the area of graphic designing. Our company addresses a large part of the needs of graphic design advertising and print media and has been able to complete good projects. In addition, Modern Design Company, in cooperation with scientific and cultural institutions, has been able to launch short-term internship workshops for young graduates. The internships which have been launched by our company have been very productive and have achieved good results. We are going to conduct more of such internship programs in the future.
Market Positioning Chart
The Market
Based on our understanding of the competition in the market, we know most of our competitors are working in a high-level while on the other hand, most of them are working lower level. We also understand that price and quality are the two factors that say the first word while buying a product, that's why, w have designed in a way to have customized ones for all our target market including startups, corporate companies, national and international NGOs and even government of Afghanistan. Understanding the capacity of our competitors in the market, we have hired a qualified team through which we can provide our customers with quality services.
Risk Analysis
| Type | Risk | Sevirity | Counter Strategy | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Security | Insecurity |
|
We will locate our office in a safe place | |||||||||
| Not having client | No project |
|
We will bring innovation to our services. |
Business Trends
| Impact | Trends | ||||
|---|---|---|---|---|---|
| Social | Political | Security | Technological | Economical | |
| Favourable | It has favourable impact | It has favourable impact | It has favourable impact | It has favourable impact | It has favourable impact |
| Unfavourable | NA | NA | NA | NA | NA |
| Further Analsis | I also need further analysis | I also need further analysis | I also need further analysis | I also need further analysis | I also need further analysis |
Competitive Advantages
| Compititors | Advantage | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Team | Innovation | Uniquness | Network | Lower price | ||||||
| Kundagal | Yes | No | Yes | No | Yes | |||||
| Highlight | No | No | Yes | Yes | Yes | |||||
| Jahed Laiser | Yes | No | Yes | Yes | No | |||||
| Branding | No | Yes | Yes | No | No | |||||
| Modern Design | Yes | Yes | Yes | Yes | Yes | |||||
Product
Business Minimum Viable Product
| Objectives | How specifically does your minimum viable business product meet this objective? |
|---|---|
| Value: Provides consistent value to end user | Our service has its uniqueness in the market, and that's why the customers are ready to pay us. |
| Pay: Prove that the economic buyer will pay something for the product placement | Yes, they will pay. |
| Feedback: Creates meaningful feedback loop with customer (end user, economic buyer and champion) | When we submit an invoice to our customers' post-project implementation, we also submitting a feedback form in which the customer will provide us with their feedback. |
High-level Product Specifications
Modern Design is a professional service provider in the field of advertising, designing, and printing. Our services include all the needed visual identity design for businesses. As our first target market, we aim to serve startups that have started their operations. By this, we want to serve the untapped market of Kabul and provinces in our first attempt. Our designing service includes brand identity design, off-set, stationery, event design, and any other visual identity design of the business. From our understanding of the market in this industry, the most reliable clients for our businesses are small and medium businesses. Since they could not afford to hire a full-time graphic designer.
Why the customers need your product/service
The need for visual identity increases day by day, and businesses are recognizing the significance of having a clear brand and visual identity. On other hand, the need for graphics designing service is needed when there is about to organize an event or conference. Aside from that, the need for promotional materials including brochure, profile, flyer, business card and so on, proves the importance of our business. Understanding this need, we have designed our services package in a way to well-serve all the segments of our target audience including startups, small and medium-sized enterprises, and corporate companies. In addition, we also provide the interested youths with graphics designing training.
Product Plan
| # | Feature/ Function | Benefit | For whom? End user, economic buyer | Hoe does it leverage your core? | Priority | Estimated resources |
|---|---|---|---|---|---|---|
| 1 | Uniqueness | The customer will be attracted | The businesses | By this, we can increase the number of our customers | Yes, it is our priority | HR FInancial Physical |
| 2 | ||||||
| 3 | ||||||
| 4 |
Cost of Customer Acquisition
Having the industry knowledge, experience and network, we know how to acquire customers and bring projects for the company. Based on our marketing strategy, we will be using different mediums on which we will target different segments of our target market. For our marketing strategy, we will use the following marketing mediums at their place and time:
- Social media marketing: Using the potential of social media, we will target mostly the businesses that have a virtual presence and know the importance of social media marketing.
- Direct marketing: With this, we want to target those of our target audience who could not be found on social media.
Market Segmentation
Geographic
Demograpics
Behavioral
Psychographic
Beachhead Market
| Is the target customer well-funded & readily accessible to the sales force? | Yes |
| Do they have a compelling reason to buy? | Yes |
| Can you today, with the help of partners, deliver a whole product? | Yes |
| Is there entrenched competition that could block you? | Yes |
| Can you leverage this segment to another segment? | Yes |
| Can you show results in an acceptable timeframe? | Yes |
Beachhead Market Summary
Based on our understanding from our beachhead market, we know that most of the startups and those businesses who are about to be established are our potential target customers since they do not establish their visual identity yet. With this, we will be totally concentrating on startups and newly-established businesses in the market.
