Elevator Pitch
my bussinese is in the product and services I will be offering natural tea from natural herbal such a saffron tea ,mint leaf ,cardamon, cinamon, cloves ,dry lemon, and it will be natural and organic and also good and useful for your health.
most of our people use common teas means green tea and black tea and now adays saffron tea some time you need to jest to make your drinks more exciting and tasty by natural herbals.I recommended you be creative and try out each goes suggestion with different type of tea.
It is hard to make this kind of tea in office ,universities ,workers,so we decide to make this in tea bags easy and clean packaging sample to use any where.
becouse our people use more teas any where such as in cermonies,homes,offices and use this organic tea benificiares .I think each goes well with you may end up finding the perfect combination for yourself.
Market Positioning Chart
The Market
Alokozay, company is à group of companies that produce black and green tea in tea bags and have lots of customer in afghanistan and other countries.
Ahmad tea is a rich company that located in London and offer many types of teas such a fruits tea and have high cost also good quality also have customer all over the world.
Lipton tea is produced in Pakistan it dosnt have good quality it also in tea bag black and green tea also have a customer in afghanistan and Pakistan.
Mehr tea is product of afghanistan which produce natural, organic ,and herbals tea for their customers such a saffron, ginger, mint leaf, cardamon, cinnamon, cloves, Lemon,in tea bags easy and clean packaging to offering to our customers.
Risk Analysis
| Define the Risk | Risk Name | Severity | Counter Strategy | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Security | Security |
|
We will make sure to keep our business low profile, and select the most safest place for our office. | |||||||||
| Competition | The same tea producers |
|
We will bring innovation in our business to keep our customers with ourselves |
Business Trends
| Impact | Trends | ||||
|---|---|---|---|---|---|
| Social | Political | Security | Technological | Economical | |
| Favourable | It is favourable | It is favourable | It is favourable | It is favourable | It is favourable |
| Unfavourable | NA | NA | NA | NA | NA |
| Further Analsis | NA | NA | NA | NA | NA |
Competitive Advantages
| Compititors | Advantage | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Team | Industry Knowledge | Innovation | Uniquness | N/A | ||||||
| Alokozay | Yes | Yes | No | No | N/A | |||||
| Ahmad | Yes | Yes | No | No | N/A | |||||
| Lepton | Yes | Yes | No | Yes | N/A | |||||
| Mehr | Yes | Yes | Yes | Yes | N/A | |||||
| N/A | N/A | N/A | N/A | N/A | N/A | |||||
Product
Business Minimum Viable Product
| Objectives | How specifically does your minimum viable business product meet this objective? |
|---|---|
| Value: Provides consistent value to end user | Since most of the people are consistently drinking tea, we are creating value for them with offering them the most qualified dry tea in the country. |
| Pay: Prove that the economic buyer will pay something for the product placement | Since most of Afghans are addicted to tea, they are ever ready to pay for our products. |
| Feedback: Creates meaningful feedback loop with customer (end user, economic buyer and champion) | Most of our collected feedback are verbal since we have not started our production officially, |
High-level Product Specifications
Innovation:-organic tea is our product that I think this teas needs of every people herbals, natural, purity and organic teas at times can taste bland and to deleouse some times you need orjest to make your drink more exciting and tasty that will make you want to drink once seemingly boring tea all day long green tea.
Uniquness:-it processed and packaged here and the first natural tea bag in afghanistan.
Quality:-the purity and the naturally is interduce the best quality of my product and also have natural vitamins and useful for our health.
Cleanliness:-the package is easy to use it's in tea bag type any where you can use easily and also the bag material has natural orjin we can called totally free from artificial and chemistry materials.
The advantages of products:- it is new in afghanistan and as we know our future time drink more teas it's husband percent useful then a common teas and we will offer according to our people needs and wants and the price is low then other tea bag manufactures.
Why the customers need your product/service
Need:-low price, best quality naturally and organic to attract the customers needs.
Culture:- the largest cansumer of tea is afghanistan ,our hospitalty to our guest and invite them to drink a cup of tea is our culture and custom ,so it's important to make such a amazing teas by this exist organic mehr tea.
Ceremonies:-tea is become the world second most popular beverage after water there are several steps before the actual drinking occurs this include choosing and growing the right kind of tea.
Brewing the leaves using the right tea set and selecting the right environment each step including the process of the offering and drinking tea,can alter it's meaning,purpose and effect on the drinking experience.
Product Plan
| # | Feature/ Function | Benefit | For whom? End user, economic buyer | Hoe does it leverage your core? | Priority | Estimated resources |
|---|---|---|---|---|---|---|
| 1 | Organic raw materials | Organic raw material are natural | Customers | When we are using organic raw materials, it leverages the core of our businesssq |
Yes, it our priority | Human, financial, physical |
| 2 | Delivery | Easiness | Customers | It creates easiness for the customers | Yes, it is our priority | Human, financial, physical |
| 3 | ||||||
| 4 |
Cost of Customer Acquisition
Marketing:-marketing is one of the despline involve all the actions our company undertakes to draw in customers and maintain relationships with them networking to our work too .
Online:- we will use social media ,delivery system.
offline:-we will use face to face selling, channels distributers .
direct marketing:-to take a product or services ,identifying its ideal customers and draw the customer 's attention to the product or services available.
Mass media, TV, radio,advertising is to interduce our product and services to our customer and consumer and to identify what is the beneficiary of our product
and we will use 4ps product ,price, place,promotion.
Market Segmentation
Geographic
Demograpics
Behavioral
Psychographic
Beachhead Market
| Is the target customer well-funded & readily accessible to the sales force? | Yes |
| Do they have a compelling reason to buy? | Yes |
| Can you today, with the help of partners, deliver a whole product? | Yes |
| Is there entrenched competition that could block you? | No |
| Can you leverage this segment to another segment? | Yes |
| Can you show results in an acceptable timeframe? | Yes |
Beachhead Market Summary
- Well funded is very necessary to achieve the target market.
- Competition is very important that we have to do with competitors and offer better quality then the other companies to attract the customers.
- Whole product using the techinical strategy to selling the product easily and achieve the cansumer needs wants
