Elevator Pitch
With the respect to the market need, we are planning to start my service company under the name of Gamma Energy Consulting. Which is an energy consulting company. Where we will be targeting new and existed households, industrial and commercial buildings, and the public sector for Energy Auditing, meanwhile universities and energy sector stick holders for our Capacity Building Services and finally publics and private sector for our Technical Designing services.
The company aims to provide the customers with the below-mentioned services:
Energy Audit Practices GEC Capacity Building (Delivering energy-related technical training and seminars) A-Z Renewable Energy Technical Designing full package Installation/Construction services of renewable energy power plants and energy efficiency projects
We designed an overall related energy services platform within our single entity, where we would deliver high-quality services with international norms and standards with low and affordable prices with the respect to our market competitors.
Market Positioning Chart
The Market
Still, now we are a startup and may not have a high position in the market but with the respect to our below competitive advantage in the market, we believe that will acquire a high position in the market.
The level of competition in energy consulting depends largely on the location of the business and of course the niche of your services. If you can successfully create a unique brand identity for your energy consulting services firm or carve out a unique market, you are likely going to experience less competition. For instance, if you are one of the few firms in your location that also offer energy project financing services, you are likely going to have a competitive advantage over your competitors. Top on the list when it comes to the competitive advantages that we are bringing to the table is our ability to attract local support/patronage, our ability to manage risk, and of course our ability to quickly adopt new technology. We are quite aware that to be highly competitive in energy consulting means that we should be able to deliver consistent quality service, our clients should be able to experience remarkable difference improvement in the amount they spend on energy and we should be able to meet the expectations of clients. Gamma Energy Consulting might be new in the industry but our management staff and owners of the business are considered gurus. They are highly qualified energy efficiency experts in the United States. These are part of what will count as a competitive advantage for us. Our employees will be well taken care of, and their welfare package will be among the best within our category in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives.
Risk Analysis
| Type | Risk | Sevirity | Counter Strategy | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Security | Security |
|
It is a slow risk for our business since if the security becomes bad still people would need energy. | |||||||||
| Team | Not finding qualified team |
|
I will use my network of engineers expert in this field. |
Business Trends
| Impact | Trends | ||||
|---|---|---|---|---|---|
| Social | Political | Security | Technological | Economical | |
| Favourable | It is favourable | It is favourable | It is favourable | It is favourable | It is favourable |
| Unfavourable | NA | NA | NA | NA | NA |
| Further Analsis | NA | NA | NA | NA | NA |
Competitive Advantages
| Compititors | Advantage | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Price | Convenience | Professionalism | Team | Innovation | ||||||
| ETC | No | No | Yes | Yes | No | |||||
| Barg Engineering | Yes | No | Yes | No | No | |||||
| Solar Seller Companies | No | No | No | No | No | |||||
| Individual sellers | No | No | Yes | Yes | No | |||||
| Gamma | Yes | Yes | Yes | Yes | Yes | |||||
Product
Business Minimum Viable Product
| Objectives | How specifically does your minimum viable business product meet this objective? |
|---|---|
| Value: Provides consistent value to end user | High-quality services, affordable price, standard technical designing services, observation of international norms |
| Pay: Prove that the economic buyer will pay something for the product placement | Our target is an economic market and all the prices are set based on the publics’ income. As our targeted groups consist of residential and commercial buildings, university students, and governmental facilities so we paid attention in advance to targeted groups' incomes and daily lifestyle. |
| Feedback: Creates meaningful feedback loop with customer (end user, economic buyer and champion) | End-user feedback is based on our products as for capacity building services we are going to take evaluation surveys by end of the program and regular emails for program betterment based on feedback forms. |
High-level Product Specifications
Hereby, I would like to look over the need for an energy consulting services business entity and will show the solution which we will provide via our services. We all know that the biggest challenge for Afghan families, especially in big cities like Kabul, is the high price of energy bills including electricity and heating sources that some families even can’t provide basic needs so they urgently want to optimize their consumption. So, for the solution to this biggest challenge, we would like to provide them with Energy Auditing Services such that their consumption becomes lower by about 40 percent of the rate. Such that we will inspect and audit the buildings technically and will provide appropriate solutions.
Also as we are seeing the fast growth of the Energy sector all around the world, and seeing the world converting to renewable energy. People need to have alternative renewable sources for their basic needs and providing these resources needs technical engineering designs and solutions. On the other hand, we are to provide a full package of renewable engineering designs and with international norms and cons. This trend opens thousands of opportunities for us.
Based on my research I have done. It was found that the biggest challenge toward the deployment of renewable energy resources in Afghanistan is the lack of technical professional such that a huge percentage of those who are active in the field of energy in Afghanistan are foreigners and people, especially field related personal urgently need technical training and coaching in order to enter the field. So we are to provide them with a number of needed training and certification in order to be allowed to enter the sector.
Why the customers need your product/service
We are mindful of the fact that there is stiff competition in this industry; hence we have been able to hire some of the best business developers to handle our sales and marketing.
Our sales and marketing team will be recruited base on their vast experience in the industry and they will be trained on a regular basis to meet the overall goal of the organization. We will also ensure that our excellent job deliveries speak for us in the marketplace; we want to build a standard energy consulting service business that will leverage word-of-mouth advertisement from satisfied clients.
Introduce our business by sending introductory letters alongside our brochure to corporate organizations, schools, households, and key stakeholders in Kabul and in advance to the rest of the provinces. Promptness in bidding for energy efficiency consulting contracts from the estates, religious organizations and other cooperate organizations Advertise our business in relevant energy and business-related magazines, newspapers, TV, and radio stations Attend relevant international and local finance and business expos, seminars, and business fairs Create different packages for different category of clients (startups and households) in order to work with their budgets and still deliver quality services to them Leverage on the internet to promote our business Engage direct marketing approach Encourage word of mouth marketing from loyal and satisfied clients Regular counteraction with academic centers like university and training centers
Product Plan
| # | Feature/ Function | Benefit | For whom? End user, economic buyer | Hoe does it leverage your core? | Priority | Estimated resources |
|---|---|---|---|---|---|---|
| 1 | Energy Audit | Medium | Residential and commercial buildings, governmental facilities | Still in intermediate stage | 50% | Requires technical work |
| 2 | Renewable Energy technical design full package | High | Publics, SEMs, commercial markets, restaurants, hotels, governmental facilities | High stage | 25% | Requires technical work |
| 3 | Capacity Building | High | University students and field related professionals | Low stage | 75% | Requires technical work |
| 4 | Electrical technical services | Medium | Publics, SEMs, commercial markets, restaurants, hotels, governmental facilities | High stage | 25% | Requires technical work |
Cost of Customer Acquisition
Home Energy Audit Business Plan – Publicity and Advertising Strategy
We have been able to work with our brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market. We are set to take the energy consulting services industry by storm which is why we have made provisions for effective publicity and advertisement of our business.
Below are the platforms we intend to leverage to promote and advertise Gamma Energy Consulting GEC.
Place adverts on both print (community-based newspapers and magazines) and electronic media platforms Sponsor relevant community-based events Leverage on the internet and social media platforms like Instagram, Facebook, Twitter, YouTube, Google + et al to promote our brand Install our billboards in strategic locations all around Kabul. Distribute our fliers and handbills in target areas ensure that all our workers wear our branded shirts and all our vehicles are well branded with our company’s logo
Market Segmentation
Geographic
Demograpics
Publics, SEMs, commercial markets, restaurants, hotels, governmental facilities and university sudents
Behavioral
Psychographic
Beachhead Market
| Is the target customer well-funded & readily accessible to the sales force? | Yes |
| Do they have a compelling reason to buy? | Yes |
| Can you today, with the help of partners, deliver a whole product? | Yes |
| Is there entrenched competition that could block you? | No |
| Can you leverage this segment to another segment? | Yes |
| Can you show results in an acceptable timeframe? | Yes |
Beachhead Market Summary
The demographic and psychographic composition of those who need the services of home energy audit services providers cut across small businesses, households, commercial, industries, and governmental facilities.
Gamma Energy Consulting will initially serve households, small to medium-sized businesses, and other clients, but that does not in any way stop us from growing to compete with leading home field entities in the country and worldwide.
By the way, for the next package Technical Designing services/ A-Z Renewable Energy Package, the targeted groups are small and medium businesses and households for small scale plants and national and international investors and industries for large scale power plants designing and technical evaluations. Also, the same categories will be targeted for occasional energy advising services.
Finally, the target for Capacity Building Package is university students and field workers who are active in the field of energy in Afghanistan especially Kabul.
Our target market cuts across businesses of different sizes. We are coming into the industry with a business concept that will enable us to work with small businesses and bigger corporations in and around Afghanistan. Below is a list of the businesses and organizations that we have specifically designed our services for;
Households Small and medium-size business NGOs (National & international) Industries Commercial buildings Hotels and Restaurants The Government (Public Sector) Schools (High Schools, Colleges and Universities) Sports Organizations And especially in Capacity Building Package we will provide university students and energy sector stakeholders with our services
The above-mentioned groups which are allocated in Kabul city could be considered as an ideal market for our business entity.
