Elevator Pitch
Gahwara is an artistic kindergarten for kids. We are teaching the kids in the early stages of their lives using four arts which are Music, Dancing, Painting, and Handicrafts with four different subjects of Preliminary Body Practices, Yoga, Technology, and Management).
Music: We teach kids the alphabet and other subjects using music.
Dancing: To make the teaching methodology interesting we used body actions like dancing.
Painting: Kids like to play and learn with colors. We added paint to play with and learn the subjects as kids love coloring and sketching.
Handicrafts: Both boys and girls like to make something they like themselves, so we teach the handcraft basics. It is an interesting way of teaching and learning.
Subjects (Activities, Yoga, Technology, and Management):
Activities: We have 12 books that help kids with doing activities and games to improve the skills.
Yoga Sport: A safe sport for kids as they like to move from one place to another place it means that they are very energetic.
Technology: This subject is helping kids to know about new technology.
Management Skills: We guide the students to see the world from a different perspective to be an entrepreneur in the future.
Gahwara is the cradle of creativity with your trust.
Market Positioning Chart
The Market
Risk Analysis
| Define the Risk | Risk Name | Severity | Counter Strategy | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lack of good team members | Qualified HR Resources |
|
Capacitating team members or hiring new team timely | |||||||||
| Lack of professional staff | Professional HR Resources |
|
Training courses for team | |||||||||
| Kids safety during education | Food safety, educational safety, and body safety |
|
Developing safety measures | |||||||||
|
|
Business Trends
| Impact | Trends | ||||
|---|---|---|---|---|---|
| Social | Political | Security | Technological | Economical | |
| Favourable | Yes | NA | Semi | Yes | Yes |
| Unfavourable | No | NA | Semi | No | No |
| Further Analsis | NA | NA | Insecurity | NA | NA |
Competitive Advantages
| Compititors | Advantage | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Good Facility | Curriculum | Affordability | Team | Experience | ||||||
| Khana-e-Khorshed | Yes | No | No | Yes | No | |||||
| Rasa | Yes | No | Yes | No | Yes | |||||
| Rona Madar | Yes | Yes | Yes | No | Yes | |||||
| Baghcha Gulha | Yes | No | No | No | Yes | |||||
| Gahwara | Yes | Yes | Yes | Yes | Yes | |||||
Product
Business Minimum Viable Product
| Objectives | How specifically does your minimum viable business product meet this objective? |
|---|---|
| Value: Provides consistent value to end user | Different environment, different subjects, artistic activities |
| Pay: Prove that the economic buyer will pay something for the product placement | Delivering quality services and care for the children of the families will ensure our success |
| Feedback: Creates meaningful feedback loop with customer (end user, economic buyer and champion) | Registration=> Service deliverry=>Parents fedback=>Revise model=> Service Delivery |
High-level Product Specifications
Product 1: One-month education and taking care of kids aged 20 days to one year
Product 2: One-month education and taking care of kids aged 1 - 3 years old (full day and half-day)
Product 3: One-month education and taking care of kids aged 3 - 4 years old (full day and half-day)
Product 4: One-month education and taking care of kids aged 4 - 5 years old (full day and half-day)
Product 5: One-month education and taking care of kids aged 5 - 6 years old (full day and half-day)
As mentioned, Gahwara is an artistic kindergarten for kids. we follow four arts, Music, Dancing, Painting, and handicrafts with four different subjects. Music: we teach kids the alphabet and other subjects with music. Our product is designed to help the kids in different stages of their growth prior to going to primary school. Our model helps them to be prepared mentally and psychologically to attend school classes.
In addition, the model helps the children to learn basic skills at the early stages so their mental health is grown and they can solve basic challenges. Besides, we are teaching the best social and behavioral practices such as greetings, good manners, and politeness.
Why the customers need your product/service
Living in Kabul city and having a part/full-time occupation makes children raising difficult for the parents, therefore, there is a need for a safe and secure place that parents can trust and admit their kids to be taken care of while they are on duty. Accessing such facilities is not difficult nowadays as you can find numerous kindergartens around but a center with a standard system is difficult to find.
Working in the sector for the past few years, we understand the expectations of the parents from such centers. In addition, we have been able to conduct studies on delivering quality and standard services to children at the early stages of their life, they are equipped with necessary mental and physical skills.
Considering the needs and the standards, we came up with Gahwara concept and established this standard center. We have a standard curriculum for taking care of the children and delivering them the necessary skills. Aside from the curriculum, we have built the facility very user-friendly so children can have a better and calm time during the time they are inside the facility.
Nutrition is very important to children, therefore, we have prepared a meal menu for the kids to be energetic during the day which consists of vegetables, fruits, and healthy sweats.
Lastly, for their safety, we offer transportation services that pick the kids in the morning and drop them at the end of the day back at their home.
All the above-mentioned points are the strengths we have as a private kindergarten which is rare in the commercial market.
Product Plan
| # | Feature/ Function | Benefit | For whom? End user, economic buyer | Hoe does it leverage your core? | Priority | Estimated resources |
|---|---|---|---|---|---|---|
| 1 | Transport | Transportation of kids | All students | Removes security concern | Yes | Car and Driver |
| 2 | Playground for kids | Playing activities | All students | Increases interest in joining | yes | Play carpet and Game place |
| 3 | Foods | Boosting energy | All students | No need for bringing food from home | Yes | Cook and Foods |
| 4 | NA | NA | NA | NA | NA | NA |
Cost of Customer Acquisition
Considering our target market which are parents living in Kabul city and having a full-time job, the costs of the marketing and sales are very low. Based on our estimation and experience, 500$/year is enough to reach all Kabul city through social media as we are using only social media for marketing and sales purposes.
For the time being, based on our capacity, we can afford 100 students/year, which can be increased if the resources are available. Looking into the marketing and sales cost and the number of customers we can attract (500$ / 100 = 5$)only 5$ is the CAC.
We can definitely reduce this CAC by opening new branches and enrolling a higher amount of students within facilities. Based on the feedback we have received from the market, there is a high potential for opening new branches as the families in different parts of Kabul city are asking for the service. Building a strong brand and image for the business, we are surer that we can open branches in other provinces of the country.
Based on our expansion plan, we are sure we can increase the number of students to more than 300 at the end of the second year.
Market Segmentation
Geographic
Demograpics
Behavioral
Psychographic
Beachhead Market
| Is the target customer well-funded & readily accessible to the sales force? | Yes |
| Do they have a compelling reason to buy? | Yes |
| Can you today, with the help of partners, deliver a whole product? | Yes |
| Is there entrenched competition that could block you? | No |
| Can you leverage this segment to another segment? | Yes |
| Can you show results in an acceptable timeframe? | Yes |
Beachhead Market Summary
Considering the above points, we understand that the target customer is well funded and can pay for the services. They are willing to enroll their children in kindergartens to be taken care of and in addition, learn basic skills. Our product is ready to be delivered and has been tested previously. There are other kindergartens on the market but none can compete with the model we are delivering.
